PARTICIPANTS, CONDITIONS AND STRUCTURAL STRUCTURE OF COMMUNICATION IN SOCIAL DISCOURSE

Abstract

The article discusses the participants of social advertising communication, as well as their conditions and structure, and also discusses several factors that affect the effectiveness of communication within the discourse of social advertising in the process of viewing social advertising as a communication phenomenon. These factors include increasing the effectiveness of establishing communication with the recipient, the use of characters close to the recipient in each advertising message, the use of short but meaningful words and phrases that serve to fully reveal the main idea put forward in social advertising , the use of verbal and non-verbal means to quickly and effectively reach the recipient of advertising information , as well as theoretical ideas on the use of metaphors and similar means in advertisements to ensure that they are revealed through various effective and expressive artistic means , as well as the opinions and opinions of scientists who have conducted research on social advertising.

V state rassmatrivayutsya part of the dialogue in the sphere of social advertising, and also the conditions and structure of this dialogue, and several factors influencing its effectiveness in the framework of the discourse of social advertising, including the process of perception of social advertising as a communicative event. the effectiveness of establishing a relationship with the recipient, the use of personages in advertising communication, and the use of short, non-content words and phrases that help to fully reveal the basic idea of social advertising effektivnogo doneseniya reklamnoi informatsii do receiving, and also the use of metaphors and similar means of advertising for the assurance and disclosure of various effective and expressive means of worship , and also the presentation of opinions and observation of students, conducting research in the field of social advertising.

The article discusses the participants in social advertising dialogue, as well as their conditions and structure, and discusses several factors that affect the effectiveness of dialogue within the social advertising discourse, including the process of viewing social advertising as a communicative event. These factors include increasing the effectiveness of establishing communication with the recipient, using characters that are close to the recipient's heart in each advertising message, using short but meaningful words and phrases that serve to fully reveal the main idea put forward in social advertising, using verbal and non-verbal means to reach the recipient of advertising information quickly and effectively, It also presents theoretical ideas on the use of metaphors and similar tools in advertisements to ensure that they are revealed through various effective and expressive artistic means, as well as the opinions and observations of scholars who have conducted research on social advertising.