FINANCIAL ACCOUNTING AND ITS ROLE IN ENTERPRISE CONTROL AND PLANNING

Abstract

This article examines the role and significance of accounting in the effective management of enterprises under market economy conditions. In the context of globalization and increasing competition, accounting serves as a fundamental information system that provides reliable, accurate, and timely financial data necessary for sound managerial decision-making. The study analyzes the essence of accounting and its functions in planning, control, analysis, and strategic management. Furthermore, the article highlights the importance of accounting information in ensuring financial stability, improving economic efficiency, attracting investment, and maintaining financial discipline. The research also emphasizes the impact of accounting automation, digitalization, and compliance with International Financial Reporting Standards on enhancing enterprise competitiveness and transparency. The findings of this article may be useful for researchers, students, and practitioners in the fields of accounting and enterprise management.