WAYS TO INCREASE THE COMPETITIVENESS OF CATERING ENTERPRISES IN THE SERVICES MARKET

Abstract

This thesis discusses the main ways to increase the competitiveness of catering enterprises in the services market. In the modern economy, catering enterprises, including restaurants, cafes, canteens, fast-food outlets and other food service providers, play an important role in meeting consumer demand, creating jobs and developing the service sector. However, strong competition, changing customer preferences, increasing production costs and the growing importance of service quality require catering enterprises to improve their management and economic mechanisms.