FUNCTIONAL SIGNIFICANCE OF SOCIAL ADVERTISING IN MODERN SOCIETY

Abstract

This article analyzes the role of social advertising in modern society, in particular in Uzbekistan and international experience, its development trends and significance as a social institution. The author considers social advertising not just as an information tool, but as a strategic mechanism for foreseeing problems in society and eliminating them - within the framework of the concept of SR (social relations). The article substantiates the difference between social advertising and commercial advertising, its long-term effectiveness in the formation of spiritual and moral values, although it does not bring economic benefits.