COMPETITIVENESS OF MODERN ENTERPRISES AND THE STRATEGIC DIRECTIONS OF THEIR DEVELOPMENT

Authors

  • Abdivalieva Ezoza Gafur kizi Abdivalieva Ezoza Gafur kizi Author
  • Khusanov Salokhiddin Khusanov Salokhiddin Author

Keywords:

competitiveness, strategic development, digital transformation, dynamic abilities, matrix model, innovation adaptability.

Abstract

The article examines the theoretical and practical aspects of ensuring the competitiveness of enterprises in the context of macroeconomic instability and accelerated digitalization. Based on a systematic and integrated approach, the key determinants of the formation of long-term competitive advantages are analyzed, the advantages and disadvantages of classical methodological approaches to assessing the sustainability of firms are systematized. A matrix model of choosing a vector of strategic development adapted to modern market realities is proposed. The practical significance of the work lies in the possibility of applying the recommendations developed by the management of companies to increase the flexibility and market stability of the business.

Author Biographies

  • Abdivalieva Ezoza Gafur kizi, Abdivalieva Ezoza Gafur kizi

    Student of the MNP-67 group, Faculty of Management,

    Tashkent State University of Economics

  • Khusanov Salokhiddin, Khusanov Salokhiddin

    Scientific supervisor: Assistant of the Department of Innovation Management at TSUE

References

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Published

2026-05-29

Issue

Vol. 6 No. 1 (2026): WORLD CONFERENCE ON MODERN RESEARCH APPROACHES

Section

Articles