THE IMPORTANCE OF ADVERTISING AND KINOMEDIA IN THE DEVELOPMENT OF ETHNOGRAPHIC TOURISM IN THE REGION

Abstract

The article discusses tourism as one of the most dynamically developing sectors of the modern economy, playing a role in the economic growth and cultural development of the state. The success of tourism depends on effective communication and marketing strategies in many areas. In this regard, the importance of advertising and film media in the development of ethnic tourism is deeply analyzed. Through advertising, tourism products and their use are brought to a wide audience, and personal characteristics about them are provided. At the same time, film media - through cinema, television, TV series and other visual media - play a role in enhancing the visual and emotional impact of tourist attractions and national heritage in Khorezm, attracting the attention of tourists. Through films, national culture, national traditions, historical sites and natural beauties are introduced on a global scale, serving as an effective way to attract tourists to these regions. The article also examines strategies for creating and developing ethnographic tourism brands using film media, as well as the effectiveness of advertising campaigns on social media platforms. The results show that if advertising and film media are actively used as interrelated tools in promoting tourism, the economic and cultural potential of ethnographic tourism can be significantly realized.