IMPROVING THE ECONOMIC PERFORMANCE OF COMMERCIAL BANKS THROUGH FINTECH INNOVATIONS

Abstract

This paper examines the role of FinTech innovations in improving the economic performance of commercial banks in the context of the digital economy. The study analyzes how the adoption of digital banking channels, artificial intelligence, Big Data analytics, and automated processes affects operational efficiency, profitability, and risk management. The results show that FinTech innovations contribute to cost reduction, faster transaction processing, improved asset quality, and higher labor productivity. The findings highlight that FinTech should be considered not only as a technological tool but also as a strategic driver of sustainable growth and competitiveness in the banking sector.