INCREASING THE ECONOMIC ATTRACTIVENESS OF TOURIST AREAS AND EFFECTIVELY USING THEIR INVESTMENT POTENTIAL

Abstract

This article discusses the issues of increasing the economic attractiveness of tourist regions and the effective use of existing investment potential. The role of the tourism sector in regional economic development, factors affecting the investment attractiveness of tourist regions, and modern mechanisms for attracting investments are analyzed. Also, the possibilities of increasing the economic potential of regions through the development of tourist infrastructure, improving the quality of services, effective use of natural and cultural-historical resources, and the introduction of innovative approaches are considered. The article develops proposals and recommendations for attracting investments in tourism, creating new jobs, increasing the income of local residents, and ensuring the competitiveness of regions.