APHORISMS AND THEIR ROLE IN MODERN COMMUNICATION

Abstract

Aphorisms are short, concise statements that express general truths or principles. This study examines the role of aphorisms in modern communication, focusing on their linguistic and stylistic features. Using qualitative analysis of selected examples from literature and media, the research identifies key features such as brevity, figurative language, and structural balance. The findings show that aphorisms enhance clarity, memorability, and persuasive power in communication, making them effective tools in social, educational, and digital contexts.