DIGITAL CONTENT IN THE EDUCATIONAL PROCESS: ELECTRONIC TEXTBOOKS AND MULTIMEDIA MATERIALS CREATIVE TECHNOLOGIES

Abstract

The rapid digital transformation of modern education has significantly influenced the methods of delivering, organizing, and mastering educational materials. Traditional approaches based mainly on printed texts are gradually being replaced by interactive digital resources, electronic textbooks, multimedia systems, and online educational platforms. This study examines the theoretical and methodological foundations of developing digital educational content, particularly electronic textbooks and multimedia learning materials. The research highlights the pedagogical value of multimedia technologies in improving learner motivation, independent study skills, academic performance, and interactive communication within the educational environment.