WAYS TO IMPROVE THE EFFICIENCY OF SMALL BUSINESS ENTITIES

Abstract

This paper examines the theoretical and practical aspects of improving the efficiency of small business entities. It analyzes the major challenges hindering the development of small businesses, identifies effective solutions, and evaluates the impact of innovative technologies on economic performance. The study highlights the importance of digital transformation, innovation, efficient financial management, and modern marketing strategies in strengthening the competitiveness of small enterprises. Based on the findings, several practical recommendations are proposed to enhance sustainable business development and increase the contribution of small businesses to national economic growth.