THE IMPACT OF TOURISM DIGITALIZATION ON THE SERVICES MARKET AND REGIONAL ECONOMIC DEVELOPMENT

Abstract

This article analyzes the impact of the digitalization of the tourism sector on the services market and regional economic development. The introduction of digital technologies into the processes of providing, promoting and selling tourist services is considered an important factor in increasing the efficiency and competitiveness of the services market. It also highlights the possibilities of increasing convenience for tourists through the use of online booking systems, mobile applications, digital platforms and modern marketing tools. The impact of the digitalization of tourism on regional economic development is assessed in terms of creating new jobs, developing local entrepreneurship, attracting investments and increasing the attractiveness of tourist areas. The results of the study show that the digital transformation of tourism is an important factor in developing the services market and increasing economic activity in the regions of Uzbekistan.