THE REPRESENTATION OF UZBEKISTAN IN ENGLISH-LANGUAGE ECOTOURISM DISCOURSE

Authors

  • Yavqochev Nurbek Elmurod õğli Yavqochev Nurbek Elmurod õğli Author
  • Allayorova Zebiniso Boymuratovna Allayorova Zebiniso Boymuratovna Author

Keywords:

ecotourism discourse, English tourism texts, Uzbekistan, destination image, travel communication, linguistic representation, sustainable tourism.

Abstract

This research explores the representation of Uzbekistan in English-language ecotourism discourse. The study investigates English travel articles, tourism blogs, guidebooks, and promotional materials that present the ecological and cultural attractions of Uzbekistan to international audiences. In the era of globalization, English tourism communication has become an influential instrument in shaping the image of tourist destinations worldwide. The paper focuses on linguistic and stylistic devices that are employed to construct an appealing and positive perception of Uzbekistan. The findings reveal that English ecotourism texts commonly depict Uzbekistan as a destination characterized by scenic landscapes, historical traditions, ecological diversity, and authentic cultural experiences. Moreover, the research underlines the importance of tourism discourse in strengthening intercultural dialogue and promoting sustainable tourism development.

Author Biographies

  • Yavqochev Nurbek Elmurod õğli, Yavqochev Nurbek Elmurod õğli

    Master’s student of the Shahrisabz State Pedagogical University

  • Allayorova Zebiniso Boymuratovna, Allayorova Zebiniso Boymuratovna

    Scientific supervisor:

References

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Published

2026-06-02

Issue

Vol. 7 No. 2 (2026): GLOBAL TRENDS IN SCIENCE AND INNOVATION

Section

Articles