DESCRIPTIVE AND FUNCTIONAL FEATURES OF THE SOCIAL ADVERTISING PHENOMENON

Authors

  • Norkulov Shahzod Shuhrat ogli Norkulov Shahzod Shuhrat ogli Author

Keywords:

Social advertising, socialization, mesomile, society, behavioral model, values, mass communication, social policy.

Abstract

This article analyzes the essence of the term "social advertising", its components and role in the life of society. The article reveals three main areas of social advertising - the social aspect in advertising, mass communication and aspects as a tool of state social policy. Also, the functions and basic principles of social advertising in forming public opinion, changing behavioral models and strengthening civil society institutions are systematized.

Author Biography

  • Norkulov Shahzod Shuhrat ogli, Norkulov Shahzod Shuhrat ogli

      Karshi State Technical University Assistant,

    Department of Social Sciences and Humanities.

References

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Published

2026-02-24

Issue

Vol. 4 No. 1 (2026): SYMPOSIUM ON ADVANCED STUDIES AND FUTURE DIRECTIONS

Section

Articles