USE OF EFFECTIVE MEANS OF EXPRESSION IN ADVERTISING TEXT

Abstract

The article discusses the further development of advertising today. expressiveness , expressiveness to increase help giver stylistic methodological We tried to touch on the tools . In particular, in order to achieve the expected goal in advertisements, paralogic applying the laws, The phenomenon of stylistic convergence, a type of convergence method used only in a narrow range, and the use of metaphor, metonymy, and the frequent use of figurative words and phrases are illustrated with examples to illustrate the ideas put forward in the advertising text.